Category: Marketing Essay

Marketing Implementation for Izze Sparkling Juice

Content of Action Plan Successful marketing has to consist of the key elements of marketing, which are product, price, place and promotion. Using the marketing mix, Izze can create a marketing plan for its products and develop a sound strategy. Products at Izze company come in two different types, which are water and juices. The … Continue reading Marketing Implementation for Izze Sparkling Juice

Marketing Plan

1. Situation Analysis a) Industry Analysis The product is in the fitness industry. It is not very competitive, and this lets the brand enter the market easily. Company’s primary competitors would be Nike, Fitbit, and Jawbone, who already have an established brand name and a strong following of customers. Nike is the dominant player in … Continue reading Marketing Plan