Category: Marketing Essay

Marketing Implementation for Izze Sparkling Juice

Content of Action Plan Successful marketing has to consist of the key elements of marketing, which are product, price, place and promotion. Using the marketing mix, Izze can create a marketing plan for its products and develop a sound strategy. Products at Izze company come in two different types, which are water and juices. The … Continue reading Marketing Implementation for Izze Sparkling Juice

Marketing Plan Objectives of Vera Bradley

Vera Bradley is a handbag and luggage company founded in 1982. The company is famous for patterned bags. Vera Bradley has a large product portfolio that means that the company operates in multiple markets and product lines. As a result, it faces competition from several sides. For instance, the company faces competition from other branded … Continue reading Marketing Plan Objectives of Vera Bradley

Marketing Plan

1. Situation Analysis a) Industry Analysis The product is in the fitness industry. It is not very competitive, and this lets the brand enter the market easily. Company’s primary competitors would be Nike, Fitbit, and Jawbone, who already have an established brand name and a strong following of customers. Nike is the dominant player in … Continue reading Marketing Plan

Facebook Inc. Strategy

Strategic Direction and Strategic Objectives Undoubtedly, Facebook has been making a stride when it comes to social media companies. By February 2007, it had already hit 18 million users, unlike other social platforms like MySpace. In one month, Facebook had attracted more than seven million users. Nonetheless, this success has not come in a flash. … Continue reading Facebook Inc. Strategy