Category: Marketing Essay

Apple Inc., headquartered in California, is a well-known company that makes products using cutting edge technology. Apple was established in the year 1976 but took off in 1977. The company has produced some of the best personal computers including the Macintosh, Power Mac, and Apple Brand.

1. Situation Analysis a) Industry Analysis The product is in the fitness industry. It is not very competitive, and this lets the brand enter the market easily. Company’s primary competitors would be Nike, Fitbit, and Jawbone, who already have an established brand name and a strong following of customers. Nike is the dominant player in … Continue reading Marketing Plan →